Research Methodology  研究方針

 

Quantitative  定量研究

CATI, CAPI, Web-based interview, Door to door, Street intercept, Central location tests (van, hall), Mail survey, Paper-based telephone interviews.

 

Qualitative  質量研究

C-Suite interview, In-depth interviews (dyad/ paired/ triad), Focus group discussion (full, mini, B2B), Ethnography, Online FGD

 

Retail 零售

Retail audit, Mystery shopping, Transaction survey.

 

Desk Research & Data Mining  理論研究及數據分析

Trend analysis; Gap analysis, SWOT analysis, Text analytics